Poco, a new sub-brand from global technology leader Xiaomi, made its debut on Wednesday in India. Xiaomi Poco launched its smartphone, Poco F1. Xiaomi Poco F1 will run on Qualcomm Snapdragon 845 SoC. The device comes with up to 8GB RAM and 256GB UFS 2.1 storage, and a long-lasting 4000mAh battery.
Jai Mani, Head of Product, Poco Global, said: “Poco stands for ‘a little’—we believe in starting small but dreaming big. As a small outfit within Xiaomi, Poco has the freedom to start from scratch, zeroing in on the product choices and technologies that matter. This is why we have created a smartphone that delivers unbelievable performance, focusing on the core innovations that truly matter, which we believe will resonate with tech enthusiasts.”
Xiaomi’s new device wil be availble for sale from August 29 at a price of Rs 20,999.
Poco F1 also boastes of AI dual camera and 20MP front camera for uncompromised photography. On the front, Poco F1 deploys a 20MP sensor featuring Super Pixel technology that combines the information of four pixels into one large 1.8μm pixel for clearer images with less noise. Both the rear and front cameras are supported by AI features for photos, such as AI Portrait, AI Beautify, and AI Scene Detection.
PocoF1 also comes with an infrared illuminator and infrared camera on the front, allowing the AI face unlock feature to securely unlock the device both in pitch-dark conditions as well as in bright daylight.
Based on Android 8.1 Oreo, MIUI for Poco also prioritizes security with regular patches and updates from Google. It will receive the Android P update in the near future.
PocoF1 is available with polycarbonate backs in Graphite Black, Steel Blue, and Rosso Red. Poco F1 will retail at Rs 20,999, Rs 23,999, and Rs28,999 for the 6GB+64GB, 6GB+128GB, and 8GB+256GB respectively. The Armoured Edition comes in a single 8GB+256GB configuration and will retail at Rs 29,999. Poco F1 will go on sale on mi.com and Flipkart on August 29, 2018, starting 12 PM.